Our vision is to create a safe, welcoming space in beauty-and beyond-that supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective. Rare Beauty explains its mission with the following statement: The company’s mission is to celebrate the individuality of its customers and create an inclusive space. Gomez’s desire to innovate the notion of beauty to accept everyone’s version of it aligns with a spirit of innovation and inspiration. The website’s lettering is in mauve, a blend of pink and purple, which is believed to mean inspiration and innovation.
Rare Beauty’s website has a clean, simplistic look, in keeping with its branding as a cruelty-free, vegan company. In a 2022 interview with PEOPLE, Gomez explained her inspiration for starting the brand was to challenge social norms around beauty and create makeup for everyone. Rare Beauty’s Instagram account amassed 5.6 million followers in the past three years. Liquid Touch Brightening Concealer can help conceal redness associated with acne as well as post-acne blemishes!Multi-hyphenate celebrity Selena Gomez founded the Rare Beauty cosmetics brand in 2019.
Rare beauty concealer ingredients skin#
+ To camouflage discoloration, choose a Liquid Touch Brightening Concealer shade that’s slightly warmer than your skin tone to help color-correct any darkness.Ĭan Liquid Touch Brightening Concealer cover acne? + To conceal a red mark or blemish, try a Liquid Touch Brightening Concealer shade that’s the same shade as your Liquid Touch Weightless Foundation. + To brighten the undereye area, we recommend 1-2 shades lighter than your Liquid Touch Foundation shade (in the same undertone if possible). That depends on what you want the concealer to do for you! Are you using it as an undereye brightener, to conceal a blemish, or to hide discoloration
Should I use a Liquid Touch Brightening Concealer shade that’s lighter than my Liquid Touch Weightless Foundation shade?
Rare beauty concealer ingredients full#
Then you can apply Liquid Touch Brightening Concealer just where you need it for additional coverage-this way, you can create full coverage just where you need it! There isn’t one “right” order of applying makeup, but at Rare Beauty, we love to let our natural skin shine through so we recommend beginning with your Liquid Touch Weightless Foundation to see how much coverage it gives you. Dot it on wherever your skin could use a little extra love-think dark circles, blemishes, redness, and discoloration.ĭo I put Liquid Touch Brightening Concealer on before or after foundation? Liquid Touch Brightening Concealer gives you buildable coverage where you need it while hydrating and brightening skin with a radiant finish. What does Liquid Touch Brightening Concealer do? The unique, oversized applicator has a flat edge to sweep concealer onto larger areas of the face, and a pointed tip for more precise application.įor the most seamless, second-skin finish, try blending with our Liquid Touch Multi-tasking Sponge. Then, blend using your fingers or our Liquid Touch Concealer Brush. TIP: Each concealer shade is made to be the perfect match to your Liquid Touch Weightless Foundation shade!ĭot concealer anywhere your skin could use a little extra love, like dark circles, blemishes, redness, or discoloration.
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